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Evgeniy Kiriushin – 1xBet – Taking to the World Glass battle in 52 languages

Evgeniy Kiriushin – 1xBet – Taking to the World Glass battle in 52 languages

Established in 2007, 1xBet is a fast-growing company in the sports wagering space, with a system focused on providing the utmost number of occasions and the best level of localisation.

We caught up with the company’s Mind of Business Development Evgeniy Kiriushin to discuss lessons learned in 2017, utilising sponsorship and sociable press opportunities in 2018, and getting ready for this summer time’s FIFA World Glass in Russia.

SBC: What are the biggest lessons learned you have discovered, and what exactly are your key goals for 2018?

EK: On the one hand, the past yr for our company ended up being very extreme, but on the other hand it turned out to be rich in all sorts of achievements and, of course, lessons. As the most important thing, our strategy for creating a bookmaker product with the maximum number of events, markets, and the best chances has been worth it.

We recognize that we set a very higher level for the whole bookmaker companies’ market and, first, for ourselves. It isn’t easy to offer bets on so many occasions in sports and live areas at such chances. I could say more; for most present bookmakers this is simply beyond their power. However, we’ve learnt (and the this past year only confirms it) that we need to provide customers only a very important thing.

In many ways, our product is truly unique and is developing with an unprecedented acceleration. I believe that’s why users from all over the world choose our bookmaker company with increasing frequency.

The second important lesson for our company was that by making a high-quality bookmaker product, you feel interesting not and then ordinary users, but also to partners who will be ready to build their business in this field. This season, http://1xbet-pt.top/codigo-promocional-1xbet-bonus/ we observed a great interest inside our system, so we’ve seriously considered the introduction of an unbiased b2b direction.

SBC: The World Glass is defined to provide a key battleground for bookmakers in 2018; given that your system has been translated in 49 dialects, do you think localisation will be a stick out feature for 1xWager?

EK: The World Cup is a significant event for just about any bookmaker company. Especially when it takes put in place a country where you are the number one at the marketplace. I believe that people are well prepared for this event and look ahead to serious development and attracting a huge number of users from all over the world.

Of course, now the fact that our platform is translated into 49 languages (at the beginning of 2018 there will be 52 of them already), we’ve 24/7 support in 27 languages, it distinguishes us from competitors. I can say that no bookmaker company can boast such lots of localizations and this degree of service. Certainly, this can be an exceptional feature of the platform, which will help us to build up success further.

SBC: You have placed great emphasis on offering more payment types and currencies than your competition; how important could it be to cater for different deposit and withdrawal preferences, especially in the best CIS locations?

EK: Stable and various payment methods are a necessary part of the service of any bookmaker company. And the more of them – the far more convenient it is perfect for the user in any market. Nowadays, we also go beyond any rival at the number of integrated payment systems.

We are always prepared to provide maximum number of solutions to deposit an account and withdraw for customers in virtually any market. We think about this to be part of our global strategy; if in some place on the planet customers want to pay with stones or shells, we are the first to provide customers with this service. By the way, we will also be the first to open up a bookmaker office on the Moon and Mars.

SBC: How can you effectively utilise your sponsorship of La Liga to market 1xBet products ahead of next summer months’s showpiece event?

EK: Next 12 months, we’ve very serious plans to activate sponsorships with La Liga, Serie A. We discuss new sponsorship contracts with the English Premier League and a number of championships in Africa and Latin America. We promise you many surprises. As for the time of the 2018 World Cup, we will surely form our marketing activities taking this event into account.

SBC: Social networking has been earmarked as a key component of World Cup promotion; is there a plan in place for 1xBet in this field?

EK: Of course, yes. As you can see, 1xBet is very active in the online marketing area. We spend a huge amount of effort and money on promotion using all popular systems and sites. However, the possibilities of SMM-promotion for bookmakers are extremely limited in comparison to other types of business. However, our company use any opportunities in this area.

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